Drinks Delight
Branding / Web Design / eCommerce / Shopify
Drinks Delight
Drinks Delight are a premier alcohol beverage supplier, who takes pride in curating an extensive selection of high-quality spirits, wines, and beers sourced from renowned producers worldwide. With a commitment to delivering excellence, they cater to a diverse clientele, including restaurants, bars, hotels, and retail establishments.
The client entrusted us with the task of creating both a brand identity and a Shopify-powered website, enabling them to showcase and sell their range of alcoholic beverages.
Our initial objective was to craft a distinctive identity that not only caught attention but also seamlessly integrated elements of the brands product line.
After finalising the primary typeface for the brand identity, our subsequent task was to explore a range of color combinations that synergised well, with the goal of conveying a professional yet playful image.
The end result featured a serif font family, vibrant colors, and the strategic use of negative space, seamlessly integrating a wine bottle into the word “drinks.”
The client aimed for their new identity and product line to prominently feature on the website. To ensure this, we opted for a white canvas, allowing the content, including product images to take center stage and effectively stand out.
In the end we created a website with a clean and professional appearance, adopting a minimalistic aesthetic approach that was easy to navigate on both desktop and mobile phone devices.
When working with Shopify, it’s important to use a theme that provides a very good mobile experience, that does not require too much bespoke customisation. The Dawn 2.0 theme does just that.
