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Drinks Delight

Branding / Web Design / eCommerce / Shopify

Drinks Delight

Drinks Delight are a premier alcohol beverage supplier, who takes pride in curating an extensive selection of high-quality spirits, wines, and beers sourced from renowned producers worldwide. With a commitment to delivering excellence, they cater to a diverse clientele, including restaurants, bars, hotels, and retail establishments.

The client entrusted us with the task of creating both a brand identity and a Shopify-powered website, enabling them to showcase and sell their range of alcoholic beverages.

Our initial objective was to craft a distinctive identity that not only caught attention but also seamlessly integrated elements of the brands product line.

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After finalising the primary typeface for the brand identity, our subsequent task was to explore a range of color combinations that synergised well, with the goal of conveying a professional yet playful image.

The end result featured a serif font family, vibrant colors, and the strategic use of negative space, seamlessly integrating a wine bottle into the word “drinks.”

The client aimed for their new identity and product line to prominently feature on the website. To ensure this, we opted for a white canvas, allowing the content, including product images  to take center stage and effectively stand out.

In the end we created a website with a clean and professional appearance, adopting a minimalistic aesthetic approach that was easy to navigate on both desktop and mobile phone devices.

When working with Shopify, it’s important to use a theme that provides a very good mobile experience, that does not require too much bespoke customisation.  The Dawn 2.0 theme does just that.

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