Dr. Paw Paw
Shopify / eCommerce / PPC
Dr. Paw Paw
Dr. PawPaw are a UK-based brand, proudly produced and manufactured in the United Kingdom. Established in 2013 by the dynamic husband-and-wife duo, Johnny and Pauline Paterson, they are are a family-owned business. Their origins trace back to a mission to provide a natural solution for soothing their daughter's eczema.
To migrate the client website from their previous eCommerce platform to Shopify, and construct a website that offers an intuitive user experience for the customer, and enabling the client to seamlessly handle product inventory, pricing, and establish integration with their ERP and business management software, along with integration for social shopping channels.
Since we weren’t planning an extensive redesign, our primary focus was ensuring a seamless migration of all products and existing content from WooCommerce to Shopify.
Once Shopify was configured and all SKUs and website content were successfully imported, we began enhancing the front-end and aesthetics. Maintaining brand consistency was our top priority, with a strong emphasis on product imagery, website navigation, and improving the overall shopping experience.
The end result featured a clean and minimalist front-end design, enhanced by vibrant product images that effortlessly infused the design with color. Thanks to the diverse array of colors in the product images, attaining the desired effect was a straightforward process.
We chose the robust Dawn 2.0 theme as our foundation and extended its capabilities to implement customization wherever needed.
Performance
Enhancing usability and performance stood as pivotal objectives for this project. Transitioning to Shopify enabled us to attain these goals by delivering swift-loading web pages and benefiting from Shopify’s highly effective checkout page, known for its conversion prowess.
